Saving the High Street

The Art of Shopping

Morning Readers, Hope you’ve had a good weekend and enjoyed the sunshine (which has finally arrived Hurray!!!). In today’s post Cathy, is talking about an issue very close to her heart – the art of shopping and the importance of the High Street.

 

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Thoughts from Cathy

Are we losing the art of shopping? Have you fallen out of love with the High Street, preferring out of town or internet shopping? I could wax lyrical all day about the High Street and I make no secret of the fact I love shopping..but its not just about the “purchase”, its also the experience, the conversation, the interactions, the coffee stop before or after [or both]. The thrill of bagging a bargain or finding that elusive pair of shoes in the right colour and size!

The fact that my shop is called LOVEONE is no accident, as its one of my favourite and well worn phrases for as long as I have been connected to shopping! I still remember the thrill of shopping trips as a child, catching the bus from Woolwich to Oxford Street. The annual trip to Hamleys at Christmas, buying my first pair of leather boots form Ravel on Bond street [those heady days!]…the smell of roasted coffee from one of the first coffee shops in Bromley [pre Costa]! Being completely bowled over by the Harrods Food Hall and the window displays at Fortnums. Even now that is shopping at its best…a piece of theatre. The joy of the purple bag from Liberty or a little brown bag from Bloomingdales…I could go on and on…

 

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Are you a leisure or necessity shopper? I guess for many of us who are time poor we revert to necessity and convenience, I confess I do use the internet and have been known to pop out of town! BUT I still believe there is a place for leisure shopping, On a daily basis I meet many people who enjoy the High Street experience…they want to smell, touch, try on..and talk about the products.Its great sharing my knowledge about the designer I’ve met, the workshop I have visited, the story behind the product, where it comes from.

 

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Photo Thanks to Alex Potter Photography

 

So next time you have a moment…visit your local High Street…nurture your inner shopper …remember we are there to help..be curious and ask questions ….be impulsive it might be the best thing you’ve ever bought!

 

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xx p.s why not let us know your thoughts – leave us a comment about what the High Street means to you!

 

 

 

 

 

 

The Future of the High Street

Us again …. For Blog 2, we thought we’d look at an issue very dear to our hearts ‘Saving the High Street’. Loveone really believes in the shop local ethos and is very passionate about promoting its benefits.

 

The High street has changed dramatically over the last few years – established names have come and gone, empty shops are on the increase, and footfall is falling in many of our town centres. People are choosing instead to shop online or visit out of town shopping outlets. We don’t know what the future will hold, but we do know there are likely to be many more challenges ahead.

 

Lets just stress that this Blog isn’t about saying we are against technology or change. In fact writing this Blog is part of our acceptance that we need to embrace it. But equally Loveone and owner Cathy Frost are not simply prepared to sit back and watch the High Street fade away. Cathy believes it is vital for towns and cities to maintain a vibrant small business community. We believe the Saints shopping district in Ipswich is a good example of this. Here customers will find an interesting array of independent shops and businesses offering great alternatives to the generic high street names.

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For Cathy there are two types of shopper : those shopping for necessity and those for leisure. The challenge for independent shopkeepers is to make potential customers realise that their shops can appeal to both types of need. Loveone is a shop where people have the time to look for that perfect gift, but it is also the shop where people pop to in their lunchbreak because they have forgotten a Birthday card or wrapping paper!

 

Once the customer is through the door, we then believe they will see the many advantages to shopping locally:

 

Fantastic customer service - we know our products inside out! Therefore we love talking about them and advising people on that perfect gift!

Competitively priced products at Loveone we pride ourselves on offering unique gifts at reasonable prices.

Sense of communityCome in and have a chat. Our customers brighten our day and hopefully we do the same back!

 

Loveone has also risen to the Mary Portas challenge of bringing people back to the High Street by collaborating with ‘I Make Fun Stuff’ to hold regular Street Markets in St Peter’s Street. These have been really successful in bringing people back into the town. It is also working with Snobs Coffee, Atrium studio, Betty Blue Hat vintage furniture and Ipswich Borough Council to bring Gallery One, in the Town Hall, into the Public domain. We are really looking forward to talking more about these in future Blogs.

 

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In our opinion, it would be such a shame for traditional town centre shopping to die. By supporting the local economy you are helping to create sustainable independent shops that can really grow and redefine town centre shopping for the better.

 

Oooh Love is in the air … Valentines day is getting closer …. don’t forget we can gift wrap your loved ones present

xx

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Dates for your diary
  • Now - Victoria Hall Exhibition @ Galleryone until 27/4
  • 10/05 Vintage Vinyl Night @ Snobs Coffee
  • 24/05 Clothes Swish @ Galleryone
  • 19/05 Access all Arts @ Town Hall
  • 23/06 - St Peter's Street Summer Market
  • 17/11 - St Peter's Street Festive Street Market
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