The Future of the High Street

Us again …. For Blog 2, we thought we’d look at an issue very dear to our hearts ‘Saving the High Street’. Loveone really believes in the shop local ethos and is very passionate about promoting its benefits.


The High street has changed dramatically over the last few years – established names have come and gone, empty shops are on the increase, and footfall is falling in many of our town centres. People are choosing instead to shop online or visit out of town shopping outlets. We don’t know what the future will hold, but we do know there are likely to be many more challenges ahead.


Lets just stress that this Blog isn’t about saying we are against technology or change. In fact writing this Blog is part of our acceptance that we need to embrace it. But equally Loveone and owner Cathy Frost are not simply prepared to sit back and watch the High Street fade away. Cathy believes it is vital for towns and cities to maintain a vibrant small business community. We believe the Saints shopping district in Ipswich is a good example of this. Here customers will find an interesting array of independent shops and businesses offering great alternatives to the generic high street names.

High Street


For Cathy there are two types of shopper : those shopping for necessity and those for leisure. The challenge for independent shopkeepers is to make potential customers realise that their shops can appeal to both types of need. Loveone is a shop where people have the time to look for that perfect gift, but it is also the shop where people pop to in their lunchbreak because they have forgotten a Birthday card or wrapping paper!


Once the customer is through the door, we then believe they will see the many advantages to shopping locally:


Fantastic customer service - we know our products inside out! Therefore we love talking about them and advising people on that perfect gift!

Competitively priced products at Loveone we pride ourselves on offering unique gifts at reasonable prices.

Sense of communityCome in and have a chat. Our customers brighten our day and hopefully we do the same back!


Loveone has also risen to the Mary Portas challenge of bringing people back to the High Street by collaborating with ‘I Make Fun Stuff’ to hold regular Street Markets in St Peter’s Street. These have been really successful in bringing people back into the town. It is also working with Snobs Coffee, Atrium studio, Betty Blue Hat vintage furniture and Ipswich Borough Council to bring Gallery One, in the Town Hall, into the Public domain. We are really looking forward to talking more about these in future Blogs.


Street Market


In our opinion, it would be such a shame for traditional town centre shopping to die. By supporting the local economy you are helping to create sustainable independent shops that can really grow and redefine town centre shopping for the better.


Oooh Love is in the air … Valentines day is getting closer …. don’t forget we can gift wrap your loved ones present


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Dates for your diary
  • Now - Victoria Hall Exhibition @ Galleryone until 27/4
  • 10/05 Vintage Vinyl Night @ Snobs Coffee
  • 24/05 Clothes Swish @ Galleryone
  • 19/05 Access all Arts @ Town Hall
  • 23/06 - St Peter's Street Summer Market
  • 17/11 - St Peter's Street Festive Street Market
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